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Email is one of the oldest marketing tools, yet it remains one of the most effective and relevant mediums today. While many professionals will argue that email marketing is on a down-slope as a result of the growth of social media marketing, the...

Consumers today are more empowered. With information in the palm of their hands, a potential customer can access reviews, details, and fair pricing about products and services before making the purchase. The internet provides buyers the ability to...