Website Audit
There are many reasons why your SEO may have dropped for your website. Search engines are constantly evolving to provide the best and most relevant content to searchers, so staying on top of your SEO can be a bit daunting and difficult. Without a detailed analysis, covering each aspect of your website, you likely will never know what exactly is happening.
A full-scale website audit is not a simple process, it can take hours and sometimes even days, depending on the complexity and sheer size of your website. There is no coincidence that there are many SEO service providers out there, that offer to help keep your website SEO friendly and ranking well. An SEO audit process should contain several key stages, and with each stage completed you will have a clearer picture of what you should improve on.
- Check for big issues
- Find on-site problems that are easy to fix
- Analyze organic search traffic
- Backlink Analysis
- Content audit and gap analysis
Create Long-Form Rich, Relevant & Engaging Content
It’s no secret that good content reigns king. But creating content just to create content serves no purpose for your buyer or your website. Ensure your content has a purpose. That solves a pain, problem or challenge for your buyer. Great content should elicit an emotional response from your buyer, but also guide them through the buyer’s journey. Research shows that average first-page search results include content that counts around 1890 words. What does that mean? Well, when Google is searching for relevant content to provide its searchers, those websites that provide long-form content that is relevant have an advantage. This is because the content offers more contextual relevance regarding the search terms of the searcher.
Ensure the content you are creating is what buyers are searching for. We mentioned that your content needs to have a purpose. That purpose can be to increase your lead generation, or it could be to educate your buyers, or it could be both. Just be sure you’re clear on what that purpose is.
Website Optimization
If you’ve completed a Website Audit, you should be able to tell where you website optimization stands. Look for performance bottlenecks that may be decreasing your page speed. Research suggests if your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors. That is a lot of potential revenue thrown away, for a measly few seconds of load time. But, the user experience is an important aspect that you should be considering for your website.
Page speed is just one factor to consider with server optimization, here is a list of just a few of the best practices to consider when optimizing your website for SEO:
- Minify CSS, Javascript and HTML
- Reduce redirects to external resources
- Optimize images
Wrapping it up.
The ultimate goal of search engines is to bring better and more relevant search results to their users. This is where there isn’t a golden formula for SEO and there is no finite solution. In order to keep our website competitive and attract new visitors, we need to constantly work on creating new valuable content that Google and other search engines notice for topic relevance. These were the three activities that we feel will help you boost your SEO performance, what’s your favourite method? If you're not sure where to start or are just looking for a fresh website that converts, you need a LaunchPad Website.
Article by Richard Walsh
As a certified inbound and content marketer, Richard believes in the need to create high-quality compelling content, that drives engagement and interaction. Richard has been developing brands and high-quality web experiences since 2001. Book a meeting with Richard to talk about your branding and marketing efforts.
