SEARCH OPTIMIZATION

Optimization Strategy, Content Optimization, Authority

How relevant is your content?

Creating content for the sake of creating content will not yield the results you are looking for. Your content needs to be fresh, but most of all it needs to be relevant to your target audience.

Relevance refers to how well a document or page matches to a users search query. Content that is compelling, unique and high-quality is naturally referenced and shared more. Start by optimizing your content for relevance, how it plays into the buyer's journey and allow your content marketing efforts to generate quality inbound leads.

The strategy changes, the methodology doesn't

Approaching SEO as a one-size-fits-all solution is one of the most common mistakes we see. But that doesn't mean there are common elements in every strategy.

Ensuring your business is set up properly for findability is a pivotal first step. By assessing the strengths and weaknesses of your website, we are able to create a plan of action that promises to deliver results.

Did you know that by just changing the formatting of some of your content can yield massive results?

Stand out as a thought leader

Creating relative content is a great place to start, but it isn't enough. Building authority directly impacts your search rankings.

No matter how relevant, unique or awesome your content is, if it's not shared or talked about, it has no authority, and therefore no ranking.

Do you know your website's content authority?