There's something rewarding about setting goals – especially when you achieve them.
Like that one time you decided to try a new diet and even though it was hard to avoid that delicious doughnut, but you stuck through. You said, hey I'm losing 30 pounds by April, and nothing will stand in my way, not even that yummy frosting covered treat.
So if you've never taken a moment to set some SMART goals in your business, or just need some guidance on where to start, we've put together the following examples to get you off on the right track, check them out below, and let us know what goals you measure your marketing success by in the comments.
Specific: I want to boost our blog’s traffic by increasing our weekly publishing frequency from 5 to 8 times a week. Our two bloggers will increase their workload from writing 2 posts a week to 3 posts a week, and our editor will increase her workload from writing 1 post a week to 2 posts a week.
Measurable: An 8% increase is our goal.
Attainable: Our blog traffic increased by 5% last month when we increased our weekly publishing frequency from 3 to 5 times a week.
Relevant: By increasing blog traffic, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.
Time-Bound: End of this month
SMART Goal: At the end of this month, our blog will see an 8% lift in traffic by increasing our weekly publishing frequency from 5 posts per week to 8 post per week.
Specific: I want to boost our average views per native video by cutting our video content mix from 8 topics to our 5 most popular topics.
Measurable: A 25% increase is our goal.
Attainable: When we cut down our video content mix on Facebook from 10 topics to our 8 most popular topics six months ago, our average views per native video increased by 20%.
Relevant: By increasing average views per native video on Facebook, we’ll boost our social media following and brand awareness, reaching more potential customers with our video content.
Time-Bound: In 6 months.
SMART Goal: In 6 months, we’ll see a 25% increase in average video views per native video on Facebook by cutting our video content mix from 8 topics to our 5 most popular topics.
Specific: I want to boost the number of our email blog subscribers by increasing our Facebook advertising budget on blog posts that historically acquire the most email subscribers.
Measurable: A 50% increase is our goal.
Attainable: Since we started using this tactic three months ago, our email blog subscriptions have increased by 40%.
Relevant: By increasing the number of our email blog subscribers, our blog will drive more traffic, boost brand awareness, and drive more leads to our sales team.
Time-Bound: In 3 months.
SMART Goal: In 3 months, we’ll see a 50% increase in the number of our email blog subscribers by increasing our Facebook advertising budget on posts that historically acquire the most blog subscribers.
Specific: I want to increase the number of sign-ups for our Facebook Messenger webinar by promoting it through social, email, our blog, and Facebook Messenger.
Measurable: A 15% increase is our goal.
Attainable: Our last Facebook messenger webinar saw a 10% increase in sign-ups when we only promoted it through social, email, and our blog.
Relevant: When our webinars generate more leads, sales has more opportunities to close.
Time-Bound: By April 10, the day of the webinar.
SMART Goal: By April 10, the day of our webinar, we’ll see a 15% increase in sign-ups by promoting it through social, email, our blog, and Facebook messenger.
Specific: I want our landing pages to generate more leads by switching from a one column form to a two column form.
Measurable: A 30% increase is our goal.
Attainable: When we A/B tested our traditional one column form vs. a two column form on our highest traffic landing pages, we discovered that two column forms convert 27% better than our traditional one column forms, at a 99% significance level.
Relevant: If we generate more content leads, sales can close more customers.
Time-Bound: One year from now.
SMART Goal: One year from now, our landing pages will generate 30% more leads by switching their forms from one-column to two columns.
Every business has different objectives, so my advice is to start with what will make the most impact for your business with the least amount of effort. Tackle one to two goals at a time, and be specific about it.
The only way to hit your marketing goals is to start planning them. Download our free SMART Marketing goals template worksheet that will help you uncover, establish and guide you on your way to reaching your marketing goals